About Us

About us

VIP-Exec is a premier events and service provider, we are committed to curating exceptional event, travel and experiences that cater to the diverse needs and desires of our members.

VIP-Exec is run by a team of long standing professional industry experts, focused on luxury event management, national and International MICE. We also organise a range of other events including – product launches, award ceremonies, weddings, private dining and corporate hospitality at major sporting and other high profile events.

Our aim is to act as the vital link between or members and our partners to create your perfect event. Unlike other clubs we are not just a liaison between the member and the supplier. We use our Global Network of partners to work with us and you to not only help plan your event we can also manage the event.

We focus on creating bespoke events that are fully customised to reflect our members vision, brand and goals. Every event is a unique experience designed from the ground up. VIP -Exec is committed to sustainability.

We offer end-to-end management from initial concept and planning to execution and post event analysis. Our holistic approach ensures consistency and quality. We pride ourselves on our close collaboration with members and partners. We see ourselves as partners in their success. Our team comprises of seasoned professionals each bringing a wealth of knowledge and creativity.

Principles

Our Core Values

  • Integrity: Honest, thoughtful commitment
  • Courtesy: Utmost manners and respect
  • Information: Personalized to be valuable, relative, and useful
  • Direction: A trusted pathway to arrive at the ultimate destination
  • Access: Priority access that meets guests frequently changing needs
  • Amenity: Perks and privileges Communication:
  • Gracious, personal, and timely Convenience: Able to meet unique timelines
  • Discretion and Loyalty: To the members, to the business, colleagues and partners
  • Goodwill: Going the extra mile when things are not perfect

Meet The Team

Abi Luty

Founder & Director
Team Photo

Sunita Shroff

Admin Events Assistant
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Adrian McCarthy

Digital Marketing Consultant

Abigail Luty has worked in the hospitality and events industry for over 20 years and has spent the last 8 years as Senior Director of Sales for Hotel Groups based in the UK. With Abi’s extensive knowledge and expertise in the hospitality industry, she has developed a deep understanding of hotel operations, guest experience management, and venue coordination. Abi’s professional background encompasses a wide range of skills, including strategic planning, service excellence, and event execution across diverse hotel environments. This experience has equipped Abi with the ability to consistently deliver high standards, optimize operational efficiency, and create memorable experiences for our clients that align with both brand identity and client expectations. Abi’s passion for hospitality is reflected in her commitment to quality, innovation, and exceptional service delivery. Anyone who knows Abi knows she loves her job, looks after her clients throughout the entire function, and extremely fun to work alongside with!